Question

The number of goals and objectives in the marketing plan should be:

1) 2-4
2) 4-6
3) 6-8
4) 8-10

Answer 1

The number of goals in a marketing plan should be manageable and each should adhere to the SMART criteria, emphasizing quality over quantity. There is no fixed number, but goals need to be Specific, Measurable, Achievable, Relevant, and Time-bound.

Step-by-step explanation:

When determining the number of goals and objectives in a marketing plan, it is essential that each goal is SMART, which stands for Specific, Measurable, Achievable, Relevant, and Time-bound. A specific number of goals is not set in stone; however, the quality of goals is more important than quantity. It's beneficial to have a manageable number that you can effectively develop and monitor. The Achievable aspect of SMART goals suggests that you should ensure you can overcome any barriers to achieving your goals. With Relevant goals, the objectives should support the broader strategy and make sense within the context. Additionally, being Time-bound means setting specific deadlines for achieving your goals.

For an action plan to be effective, you must define each step required to meet your goals, thereby providing clarity, momentum, and motivation to stay committed. For example, Jane Career's SMART Goal example is to become an office manager with a salary increase of 10-15% within the next 2-3 years, possibly within the same organization. This reflects the critical aspects of a well-defined marketing plan's objectives.