Final answer:
Promotion using television is typically more expensive than promotion using the Internet and direct mail. While TV allows precise demographic targeting, the Internet offers cost efficiency and reaches an educated, tech-savvy audience. Technological advancements have shifted preferences towards digital advertising strategies.
The answer is typically True.
Step-by-step explanation:
Is promotion using television more expensive than promotion using the Internet and direct mail? Although costs can vary depending on the scope and scale of the advertising campaign, generally, television advertising represents a significant expense compared to Internet and direct mail options. The U.S. economy allocated roughly one-third of a massive $139.5 billion advertising budget to television in 2012, highlighting the high costs associated with this medium. In contrast, the Internet provides a much less expensive way of delivering targeted messages, with the bonus of reaching a highly educated and tech-savvy audience.
One key advantage of television is the capacity for advertisers to target a market demographic precisely, utilizing detailed viewer data from network and cable television companies. Nonetheless, with nearly every American household owning a TV and consuming vast hours of content, the irresistible platform of television is closely contested by the growing influence and affordability of online promotion, including social media and political blogs. Moreover, technology advances have led consumers to increasingly bypass traditional TV ads, using remote controls and recording devices to skip commercials, indicating a shift towards digital advertising strategies that could be less costly and more efficient for campaigns.
The answer is True.