Question

The _________ is the written statement of marketing objectives, strategies, and activities to be followed in the business plan.

1) Marketing plan
2) Marketing mix
3) Marketing system
4) Marketing structure

Answer 1

The marketing plan is essential as it outlines a business's marketing objectives, strategies, and activities, helps in market analysis, and defines goals and objectives.

Step-by-step explanation:

The Marketing plan is the written statement of marketing objectives, strategies, and activities to be followed in the business plan. The importance of a marketing plan includes understanding market analysis and defining goals and objectives.

A marketing plan allows businesses to define their target audience and strategies on how to reach them effectively. It also typically involves an analysis of the current market situation (market analysis), outlines what the business wants to achieve (defining goals and objectives), and describes the specific actions needed to reach the business's objectives.