Question

The answers to which of the following questions is generated in Phase 2 of the international marketing process?

1) Are there identifiable market segments that allow for common marketing mix tactics across countries?
2) Have objectives and goals been established?
3) Have all budgets been determined within the constraints of resources?
4) Are pre-existing channels of distribution in the new market mature enough to support the proposed expansion?
5) Have responsibilities been established for implementation and control?

Answer 1

Phase 2 of the international marketing process addresses market assessment and entry strategy, including market segmentation, evaluation of distribution channels, and determination of budgets and responsibilities.

Step-by-step explanation:

The questions listed pertain to various stages of international marketing process. Questions such as 'Are there identifiable market segments that allow for common marketing mix tactics across countries?' and 'Are pre-existing channels of distribution in the new market mature enough to support the proposed expansion?' are typically addressed in Phase 2 of this process. This phase is where the market assessment and entry strategies are thoroughly developed. Firms will look into market segmentation, establish objectives and goals, determine budgets, assess distribution channels, and delineate responsibilities for implementation and control.

To further exemplify, identifying market segments (Question 1) helps firms customize their marketing strategies to various consumer needs and conditions of the international markets, while the maturity of distribution channels (Question 4) is vital for determining whether the necessary infrastructure exists to effectively reach customers in a new market.