Question

At which phase of the international planning process would a marketing manager conduct situation analysis and make decisions involving objectives and goals, budgets, and action programs?

1) Adapting the marketing mix to target markets
2) Developing the marketing plan
3) Matching company and country needs
4) Implementation and control
5) Defining company objectives and resources

Answer 1

A marketing manager would conduct situation analysis and make decisions involving objectives and goals, budgets, and action programs during the developing the marketing plan phase of the international planning process.

Step-by-step explanation:

At which phase of the international planning process would a marketing manager conduct situation analysis and make decisions involving objectives and goals, budgets, and action programs?

1. Adapting the marketing mix to target markets
2. Developing the marketing plan
3. Matching company and country needs
4. Implementation and control
5. Defining company objectives and resources

A marketing manager would conduct situation analysis and make decisions involving objectives and goals, budgets, and action programs during the developing the marketing plan phase of the international planning process. This phase involves analyzing the market, setting specific objectives, allocating budgets, and creating action plans to achieve the marketing goals in the international market.