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Which of the following is true about international corporate planning?

1) It only addresses marketing and advertising questions.
2) It specifically deals with a company's products, capital, and research.
3) It predominantly deals with the tactical issues of marketing.
4) It is essentially long term in nature.
5) It refers to the plans that are made at the local level.

User Zilicon
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1 Answer

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Final answer:

International corporate planning involves comprehensive, long-term strategies that incorporate product development, capital allocation, and research, as well as marketing and advertising, with a focus that extends beyond immediate tactical issues to long-run goals, similar to foreign direct investments and governmental planning.

Step-by-step explanation:

International corporate planning is a complex and multifaceted process. It is not limited to marketing and advertising questions but also encompasses a company's products, capital, and research. While it can involve tactical issues, such as those in marketing, it is essentially long term in nature. Foreign direct investments are often indicative of long-term planning in international business, as they require significant managerial responsibility and cannot be quickly withdrawn like portfolio investments. Governments also engage in long-term planning to ensure the health and viability of their countries, though this is often constrained by short election cycles.

In terms of global collaboration, international agreements can act as a political counterweight to domestic interests and contribute to reduced trade barriers, uplifting international trade and globalization. The correct option regarding international corporate planning is: It specifically deals with a company's products, capital, and research. International corporate planning involves strategic decision-making that encompasses a company's products, capital, and research on a global scale. It goes beyond marketing and advertising questions and addresses a company's overall direction and goals in the international market. The planning process is typically long-term in nature, considering factors such as market trends, competition, and potential risks and opportunities.

User Jlhasson
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