Question

What are the consequences of incorrect decisions taken in Phase 2 of the international planning process?

1) Products inappropriate for the intended market
2) Costly mistakes in pricing
3) Costly mistakes in advertising
4) Costly mistakes in promotion

Answer 1

The consequences of incorrect decisions in Phase 2 of the international planning process include inappropriate products, costly mistakes in pricing, advertising, and promotion.

Step-by-step explanation:

The consequences of incorrect decisions taken in Phase 2 of the international planning process include:

1. Inappropriate products for the intended market: If the product does not align with the needs and preferences of the target market, it may not sell well and result in financial losses.
2. Costly mistakes in pricing: Setting incorrect prices can lead to either overpricing or underpricing, both of which can have negative impacts on profitability and market competitiveness.
3. Costly mistakes in advertising: Ineffective advertising campaigns can waste resources and fail to reach the intended audience, resulting in poor brand recognition and decreased sales.
4. Costly mistakes in promotion: Poorly executed promotions can fail to generate interest and attract customers, leading to wasted investment and missed sales opportunities.