Final answer:
After developing information and selecting a country market in the international planning process, the subject of host-country constraints is explored, which includes local regulations and cultural differences that affect the company's operation in a new market.
Step-by-step explanation:
Within the international planning process, after developing information and selecting a country market, one of the next subjects to explore is host-country constraints. These constraints might include local regulations, cultural differences, economic conditions, or trade barriers that could impact the company's ability to operate successfully in the new market.
For example, in Japan's case, an understanding of local business practices, legal requirements, and cultural nuances are essential for economic growth and a positive international impact. Identifying the most conducive mode of entry, such as franchising, joint ventures, or wholly-owned subsidiaries, is also critical in the subsequent stages. The decisions made at this stage can significantly influence the profitability and sustainability of the business's international venture.
Overall, the depth of understanding the host-country constraints will determine the effectiveness of the business’s strategy and the likelihood of successful market penetration.