Final answer:
Phase 2 of the international planning process mainly focuses on situation analysis, including a comprehensive market analysis. Other elements such as company character, distribution, budgets, and standards are also crucial, but they may be addressed in different phases.
Step-by-step explanation:
In the context of the international planning process, the analysis carried out in Phase 2 often includes a situation analysis. This is a comprehensive examination of the internal and external factors that can impact the success of the company's international goals. A situation analysis typically encompasses a thorough market analysis, which involves understanding market structures, demand and supply dynamics, price systems, competition, and the potential for trade.
It's important to note that in the international planning process, company character, distribution, budgets, and standards are also crucial elements but may not be the central focus of Phase 2's analysis. Each aspect of the planning process is essential, and while Phase 2 emphasizes a situation analysis, subsequent phases would address budgeting, distribution methods, and setting standards more closely.
The information provided in the chapters focuses mainly on market analysis, government roles, distribution concepts, and broader economic understandings, which are all instrumental in a robust situation analysis when planning for international market entry or expansion.