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Analysis of which of the following factors is carried out in Phase 2 of the international planning process?

1) Company character
2) Budgets
3) Situation analysis
4) Advertising
5) Standards

User ThomasK
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1 Answer

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Final answer:

In Phase 2 of the international planning process, situation analysis is conducted to assess the market and understand the various internal and external factors that can influence a company's success in a foreign market.

Step-by-step explanation:

In Phase 2 of the international planning process, situation analysis is carried out. Situation analysis is a comprehensive study that includes understanding the internal and external factors that affect a company's ability to enter and succeed in a foreign market. It can involve an evaluation of the political, economic, social, and technological environment, often referred to as a PEST analysis. This phase assesses the market to establish a clear understanding of the opportunities and threats present in the international landscape. It is critical for making informed strategic decisions, particularly in the dynamic realm of international business.

User Emilien
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