Final answer:
When a company focuses on specific actions and resource allocation for market planning, this is typically referred to as 1. tactical planning.
Step-by-step explanation:
If a company were to focus on market planning that involved specific actions and the allocation of resources, the company would most likely be using tactical planning. Tactical planning is concerned with the immediate and short-term actions and resources necessary to implement parts of a company's strategic plan. It deals with specific markets or regions, product lines, and customers, aligning these elements with the company's overall strategy.
Strategic planning, on the other hand, is focused on long-term goals and the direction of the company. It relates to the company as a whole rather than specific divisions or departments. Operational planning covers day-to-day operations and plant management, which is more detail-oriented than tactical planning. Corporate planning refers to the overall objectives and goals of the company, taking a birds-eye view of the business. Lastly, synergistic planning would involve creating plans where combined efforts of different units or companies provide greater benefit than their individual actions.
Therefore, when discussing specific actions and resource allocation for achieving certain aspects of a company's strategy, it would be accurate to identify this type of planning as tactical.