Final answer:
To succeed in today's global marketplace, companies must focus on technology and globalization rather than traditional segmentation variables like country, product, price, or promotion due to the increased competition made possible by advancements in communications technologies.
Step-by-step explanation:
To be a success in the global marketplace today, the best companies will focus on technology and globalization as the primary segmentation variables. As a result of these two interconnected shifts, businesses must now operate in an environment where consumers can easily access products and services from around the globe, increasing competition for local businesses. The traditional approach of focusing on variables such as country, product, price, or promotion is no longer sufficient. Instead, companies must leverage advancements in communications technologies and recognize the importance of global market dynamics, tailoring their strategies to compete effectively in this broadened marketplace.
To be a success in the global marketplace today, the best companies will focus on country as the primary segmentation variable. Globalization has greatly affected markets, allowing consumers to order products from all over the world. Therefore, considering the countries where the company operates and tailoring their marketing strategies to specific cultural and economic factors is crucial.