Final answer:
The marketing implications in emerging markets include increased competition, access to global markets, and cultural considerations.
Step-by-step explanation:
The marketing implications in many emerging markets or countries can be significant.
1. Increased competition: With the globalization and improvement in communication technologies, firms in emerging markets face increased competition from international players. The ease of ordering products and services from anywhere in the world has led to a higher degree of competition for local retail businesses.
2. Access to global markets: On the positive side, emerging markets now have the opportunity to reach a global audience. Through e-commerce platforms and business-to-business websites, firms in these markets can connect with buyers and suppliers from around the world.
3. Cultural considerations: Marketing in emerging markets requires an understanding of local cultural norms, preferences, and consumer behavior. Firms need to tailor their marketing strategies and adapt their products and services to resonate with the target market.