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16. Which of the following is one way to classify consumer products?

A. Volume item
B. Expense item
OC. Capital product
D. Specialty product

User Ruud
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1 Answer

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Final answer:

Specialty products are classified based on the buyer's willingness to make an effort to purchase them and the items are typically unique or high-priced with less price sensitivity.

Therefore, the correct answer is: option D). Specialty product

Step-by-step explanation:

One way to classify consumer products is by how they are bought and the level of consumer search or effort that goes into their purchase.

One of the classifications is the specialty product, which refers to items that the consumer makes a special effort to search out and buy.

Examples of specialty products include luxury cars, high-end electronics, designer clothes, and other goods where the consumer is willing to search specifically for a particular brand or product and is less sensitive to price.

This is distinct from capital goods, which are used to produce other goods and services, or items like food products or gasoline, which are considered non-durable goods. Durable goods are items like televisions and refrigerators that last for several years.

User Bojan Milic
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