Question

Consumers who score high on the _____ variable are concerned about how other people react to their behavior?

1) separated self-schema
2) social buying
3) attention to social comparison information
4) susceptibility to interpersonal influence

Answer 1

Consumers concerned about how others react to their behavior score high on the 'attention to social comparison information' variable within social psychology, impacting their actions and social conformity.

Step-by-step explanation:

Consumers who score high on the attention to social comparison information variable are concerned about how other people react to their behavior. This term speaks to an intrapersonal variable within the field of social psychology, which examines how an individual's thoughts, feelings, and behaviors are influenced by the social environment. Those with a heightened attention to social comparison information pay close attention to how their actions will be perceived by others and often adjust their behavior accordingly.

Social psychology explores intrapersonal and interpersonal dynamics and how situational factors shape a person's behavior. This subject also delves into how our own self-presentation, cognitive dissonance, and attitude change influence social interactions and relationships. People strive to understand social cues and often conform to social norms to ensure acceptance and avoid conflict. Individuals high in attention to social comparison information are particularly sensitive to these social cues and conform to group norms to prevent standing out in a negative way.