Question

Which of the following types of effect is said to occur when material presented later in a message has the most impact?

1) A recency effect
2) A primacy effect
3) A source effect
4) A peripheral effect

Answer 1

The recency effect occurs when material presented later in a message is most impactful, often due to the temporal proximity to the decision-making moment.

Step-by-step explanation:

The type of effect said to occur when material presented later in a message has the most impact is known as the recency effect. This effect has been studied in the context of persuasion and memory, and suggests that items presented last in a series are often remembered most readily or have the greatest influence on opinions and decisions. Findings by Miller & Campbell (1959) contribute to this understanding, indicating that when there's a delay after the first message and before the need to make a decision, the last message presented tends to be more persuasive.