Final answer:
The personality trait indicative of how sensitive an individual is to immediate rewards is Impulsivity, which involves acting spontaneously and seeking quick gratification without considering long-term consequences.
Step-by-step explanation:
The personality trait that represents how sensitive a consumer is to immediate rewards is Impulsivity. Impulsivity is associated with the tendency to act on a whim, displaying behavior characterized by little or no forethought, reflection, or consideration of the consequences. People high in impulsivity may seek out immediate rewards and engage in quickly gratifying behaviors without necessarily thinking about the long-term impacts. This trait contrasts with neuroticism, which predominantly relates to the tendency to experience negative emotions such as anxiety and unhappiness. Individuals with high levels of neuroticism are often emotionally unstable and may exhibit traits such as anger and impulsiveness, but impulsivity alone is specifically linked to sensitivity to immediate rewards.
According to the Five Factor Model of personality, other traits include openness, conscientiousness, extraversion, and agreeableness. Each trait presents along a spectrum, influencing behavior in different ways. While all individuals possess these traits to some degree, the level at which they present in a person is what makes up their unique personality profile.