Question

Relative advantage, communicability, and divisibility are all aspects of which framework?

1) Hofstede's social values framework
2) Lee's SRC framework
3) Ritzer's McDonaldization thesis
4) Roger's diffusion theory
5) Hall's low- and high-context culture framework

Answer 1

Relative advantage, communicability, and divisibility are aspects of Roger's diffusion theory, which pertains to the spread of innovations in a society.

Step-by-step explanation:

Relative advantage, communicability, and divisibility are all aspects of Roger's diffusion theory. Everett Rogers' diffusion of innovations theory is a framework for understanding how, why, and at what rate new ideas and technologies spread through cultures. Rogers identifies several factors that influence the adoption of an innovation, including its relative advantage over existing solutions, its compatibility with existing values and practices, its complexity, trialability (or divisibility), and its observability or communicability. Organizations and individuals are more likely to adopt an innovation if they see clear advantages, can experiment with it on a limited basis, understand and communicate about it, and observe its benefits.

This theory has been applied widely across many domains, such as business, technology, and health care, to understand and facilitate change. A comprehensive understanding of these aspects can aid the diffusion process for new products, practices, or ideas within a society or among various cultural settings.