Question

One of the basic elements of sociologist Everett Roger's Diffusion theory is the concept of an "adoption process." The first step in this adoption process is:

1) interest
2) evaluation
3) trial
4) adoption
5) awareness

Answer 1

The first step in Everett Roger's adoption process is awareness, which precedes interest, evaluation, trial, and adoption in the diffusion of innovations.

Step-by-step explanation:

The first step in sociologist Everett Roger's adoption process within his Diffusion of Innovations theory is awareness. This theory explains how an innovation is gradually adopted by members of a society, potentially achieving complete saturation. The adoption process involves several stages, beginning with awareness, where individuals are first exposed to the innovation and gain some understanding of its existence. This is followed by interest, evaluation, trial, and ultimately, adoption. Rogers' model serves as a valuable framework for understanding how cultural changes, such as new technologies, social practices, or ideas, spread within a group or society.