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Did Sony use penetration pricing when it launched the Walkman personal stereo in 1979?

User Shi Quan
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Final answer:

Sony did use penetration pricing when it launched the Walkman personal stereo in 1979.

Step-by-step explanation:

Penetration pricing is a pricing strategy in which a company sets a low initial price for its product in order to gain market share quickly.

In the case of the Sony Walkman personal stereo, it launched in 1979 at a price of $150, which was relatively low compared to other portable audio cassette players on the market at the time. This low price helped Sony quickly establish a strong position in the market and attract a large number of customers.

User MarvinJWendt
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