Final answer:
The statement "The skimming pricing strategy is appropriate in which phase of the product life cycle" is False. It is typically used in the growth or maturity phase when the competition has increased and price reductions may be necessary to maintain market share. Option B.
Step-by-step explanation:
The skimming pricing strategy is not applicable in the introductory phase of the product life cycle.
Skimming pricing involves setting a high price at the beginning to target early adopters and capitalize on their willingness to pay a premium for a new product.
This strategy is usually used for products that have a unique selling proposition or a significant competitive advantage.
Skimming pricing helps generate maximum revenue from the initial market demand.
However, as the product moves into the growth and maturity phases of the life cycle, competitors enter the market, and price competition intensifies.
Therefore, the correct answer to the question is False, the skimming pricing strategy is not appropriate in the introductory phase of the product life cycle.
It is usually used in the growth or maturity phase when the competition has increased and price reductions may be necessary to maintain market share.
Hence, the statement is False. Option B.