Final answer:
BMW's slogan represents a benefit in their positioning strategy, suggesting the best driving experience, which has been highly successful in differentiating BMW in the luxury automotive market.
Step-by-step explanation:
The slogan "the ultimate driving machine" used by BMW represents a benefit to the consumer rather than a specific attribute of the car. This has been a highly successful aspect of BMW's positioning strategy, as it suggests that owning a BMW provides the best possible driving experience. This implication goes beyond tangible features to promise a superior, intangible benefit of enjoyment and satisfaction. By focusing on the overall benefit rather than just the features, BMW has been able to successfully differentiate itself in the luxury automotive market.
The slogan of BMW, "the ultimate driving machine", is an example of a benefit in their positioning strategy. It emphasizes the superior driving experience that customers can expect from a BMW vehicle. By positioning themselves as the ultimate driving machine, BMW showcases the benefits of owning their cars, such as precision engineering, performance, and handling.