Final answer:
The most appropriate pricing strategy for a marketer of luxury designer brands is skimming, allowing the marketer to set high initial prices that reflect the exclusiveness and high status of the brand.
Step-by-step explanation:
For a marketer of luxury designer brands, the most appropriate pricing strategy would likely be skimming. This strategy involves setting high prices initially to target consumers who are willing to pay more for new and exclusive products, which aligns with the luxury brand image of scarcity and exclusivity.
Since luxury goods create their own niche by being status symbols with a well-respected brand name that has been carefully built up over many years, they can command higher prices without majorly affecting demand.
Skimming allows marketers to maximize profits on the willing market before potentially lowering prices once the product's exclusivity declines.
No other pricing strategy like gray market, penetration, market holding, or cost based could ensure such premium positioning in the eyes of consumers. In luxury markets, high prices can correlate with high value, persuading more status-conscious consumers.