Final answer:
Companies that utilize independent distributors are more inclined to use online platforms as they offer a vast market reach with relative ease compared to franchise models, joint ventures, or maintaining a direct sales force.
Step-by-step explanation:
According to a recent study of European industrial exporters, companies that utilized independent distributors would likely lean towards online platforms as a method of distribution. This is due to the ease of setting up such platforms and their ability to reach a wide customer base without the need for extensive physical infrastructure. Utilizing online platforms can also complement the use of independent distributors by expanding market reach and providing a direct channel for sales and marketing.
Franchise models, on the other hand, involve purchasing the rights to a business model and often require significant investment and compliance with the franchisor's rules. Joint ventures would entail collaboration with other firms, which might not be the preferred strategy for those who have chosen to work with independent distributors. Direct sales forces are typically associated with larger corporations that can afford to maintain an in-house sales team.