Final answer:
CRM applications like Salesforce can handle both B2B and B2C transactions by managing customer interactions and data throughout the customer lifecycle.The correct option is 1.
Step-by-step explanation:
Customer relationship management (CRM) applications can handle both B2B and B2C transactions. CRM systems are designed to manage and analyze customer interactions and data throughout the customer lifecycle, whether it is with individual customers (B2C) or other businesses (B2B). These applications help companies track customer interactions, improve customer service, and ultimately increase sales and profitability.
An example of a CRM application that supports both B2B and B2C transactions is Salesforce. It offers features like lead management, opportunity tracking, customer service management, and e-commerce capabilities. With Salesforce, businesses can manage their relationships with individual customers as well as with other businesses.
Other options mentioned in the question, such as buy side and sell side, refer to specific activities in the financial industry and do not directly handle B2B and B2C transactions.
In summary, the correct option is 1) customer relationship management as CRM applications are designed to handle both B2B and B2C transactions.