Question

When the sales-related data are captured in the sales order department and then the information flows to the managers housed in the marketing department, it is an example of a:

1) vertical information flow
2) horizontal information flow
3) both vertical and horizontal information flow
4) neither vertical nor horizontal information flow

Answer 1

Sales-related data moving from the sales department to the marketing department reflects a horizontal information flow, indicating parallel communication between two different departments within an organization.the right answer is 2)

Step-by-step explanation:

When sales-related data are captured in the sales order department and then the information flows to the managers housed in the marketing department, this is an example of a horizontal information flow. This type of information flow occurs between departments or individuals on the same level of an organizational hierarchy, in this case, from sales to marketing, which are typically considered parallel entities within a company's structure. In contrast, a vertical information flow would be indicative of information moving up or down through different levels of the organization's hierarchy, for example, from a sales clerk to a sales supervisor.