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Which aspect of product development involves comprehensive production and distribution movements in an effort to fully launch products, such as manufacturing, packaging, distributing, and pricing activities?

1) Prototyping
2) Commercialization
3) Brand extension
4) Test marketing
5) Co-branding

User Mkalafut
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Final answer:

Commercialization is the phase of product development that encompasses the entire process of launching a product into the market, including manufacturing, packaging, distributing, and pricing.

Step-by-step explanation:

The aspect of product development that involves comprehensive production and distribution movements in an effort to fully launch products, which includes manufacturing, packaging, distributing, and pricing activities, is known as commercialization. Commercialization is the final stage in the product development process, where the product is introduced to the market. At this stage, the firm has determined what product to produce, the production process, the quantity of output, the pricing, and the amount of labor required. The answers to these questions depend on the production and cost conditions facing the firm and are influenced by the market structure for the product.

During commercialization, a detailed design that includes the shapes and dimensions of all physical components is finalized. This is followed by the implementation of the design, where a manufacturing system is developed, and the product is ultimately produced and distributed within the market.

User Sepehr
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