Question

Feasibility studies and concept testing take place at the ________ stage in the product development process.

1) idea screening
2) prototype development
3) business analysis
4) idea generation
5) test marketing

Answer 1

Feasibility studies and concept testing take place at the business analysis stage in the product development process.

Step-by-step explanation:

The feasibility studies and concept testing take place at the business analysis stage in the product development process. Feasibility studies and concept testing take place at the business analysis stage in the product development process.

During the business analysis stage, the ideas generated in the previous stages are evaluated to determine their feasibility and potential for success. Feasibility studies assess the economic, technical, and operational viability of the product concept, while concept testing involves gathering feedback from target customers to evaluate their response to the concept.