Question

A _________ is an illustration or word-based depiction of a brand and exemplifies the nonverbal recognition of a certain brand.

1) brand name
2) brand extension
3) license
4) logo
5) trademark

Answer 1

A 4) logo is an illustration or word-based depiction of a brand and exemplifies the nonverbal recognition of a certain brand.

Step-by-step explanation:

A logo is an illustration or word-based depiction of a brand and exemplifies the nonverbal recognition of a certain brand. It is a visual symbol that helps consumers easily identify and differentiate a company or product.

For example, the Nike "swoosh" is a well-known logo that appears on shoes and athletic gear. It carries the corporate identity of Nike and represents the brand. Similarly, Chiquita bananas and Chevrolet cars also have logos that are easily recognizable and associated with their respective brands.

Logos play a crucial role in branding and marketing strategies as they create brand recognition, establish brand identity, and help build consumer trust and loyalty.