Question

Which of the following is true about conducting a survey in-house as opposed to a survey firm?

1) In-house surveys are more cost-effective
2) Survey firms provide more accurate data
3) In-house surveys allow for more control over the survey process
4) Survey firms have more experience in conducting surveys

Answer 1

In-house surveys allow for more control over the survey process.

Step-by-step explanation:

The statement that is true about conducting a survey in-house as opposed to a survey firm is that in-house surveys allow for more control over the survey process. While survey firms may have more experience in conducting surveys, in-house surveys give organizations the flexibility to design and administer the survey according to their specific needs and preferences. This control over the survey process can be beneficial in ensuring that the data collected is aligned with the organization's goals and objectives.