Final answer:
The best way for a sales associate to learn the benefits of a product is through product training, customer reviews and testimonials, and direct conversations with customers.
Step-by-step explanation:
The best way for a sales associate to learn the benefits of a product is to undergo product training. This training typically includes information on the features, advantages, and benefits of the product. It may involve product demonstrations, case studies, and role-playing scenarios to help the sales associate understand how the product solves customer problems and meets their needs.
Additionally, the sales associate can learn the benefits of a product by studying customer reviews and testimonials. These provide real-life examples of how the product has positively impacted customers' lives or businesses. By reading or watching these reviews, the sales associate can gain a deeper understanding of the specific benefits that resonate with customers.
Lastly, having direct conversations with customers and asking for feedback can be incredibly valuable. Sales associates can ask customers about the benefits they experienced using the product and how it has impacted their lives or businesses. These insights can help the sales associate articulate the benefits more effectively to potential customers.