Final answer:
Ethnocentrism is the belief or attitude that one's own culture is superior to others. Consumer ethnocentrism refers to individuals referencing their own national culture when making consumer choices. It is the conscious or unconscious preference for products made in one's own country.
Step-by-step explanation:
Ethnocentrism is the belief or attitude that one's own culture is better than all others. It involves evaluating and judging another culture based on one's own cultural norms. Consumer ethnocentrism refers to individuals consciously or unconsciously referencing their own national culture when making consumer choices. For example, someone with consumer ethnocentrism might prefer to buy products made in their own country rather than imported goods.