Final answer:
To help a customer find the right cell phone, the sales associate should ask about the customer's desired features and budget to provide tailored recommendations. They should then explain the benefits and features of suitable cell phones to aid the customer's decision-making process.
Step-by-step explanation:
When assisting a customer interested in cell phones, it's crucial for the sales associate to ask specific questions to understand the customer's needs and preferences. A good starting point would be inquiring about the features most important to the customer. For instance, the associate might say, "Can you tell me more about what you're looking for in a phone? Are there certain features like battery life, camera quality, or processing power that are priorities for you?" This question ensures that the associate can offer tailored recommendations that align with the customer's requirements. Moreover, understanding the customer's budget can lead to appropriate options within their price range. The sales associate could ask, "Do you have a budget in mind for your new phone?" which would provide insight into the cost considerations of the customer. After gathering all the necessary information, the sales associate should then present a selection of cell phones that match the customer's criteria and explain the benefits and features of each device to help the customer make an informed decision.