Final answer:
In a CSAT survey, aim for the categories with the most blue squares and the least red squares to reflect high customer satisfaction and low dissatisfaction, respectively. This data identifies which aspects of a service or product are satisfying or challenging for customers.
Step-by-step explanation:
In a Customer Satisfaction (CSAT) survey, you would generally aim to reach categories that reflect the highest levels of customer satisfaction while minimizing the categories associated with dissatisfaction. Thus, the two categories you should aim to reach are those with the largest number of blue squares, which typically represent satisfied customers, and aim to have the fewest red squares, which represent dissatisfied customers.
Analyzing these categories helps identify what aspects of service or product are perceived as easy or satisfying by customers (blue squares), as well as those that are seen as difficult or unsatisfactory (red squares). This information is crucial for targeting improvements. For example, if a CSAT survey for alternative energy revealed that 'product reliability' has the highest score (most blue squares), it indicates that customers find it to be a satisfying and easy-to-maintain aspect. On the other hand, if 'cost' has the lowest score (fewest blue squares or most red squares), this might suggest it is the hardest attribute to satisfy in the context of alternative energy production.