Final answer:
The purpose of presenting products attractively is to increase customer satisfaction, maximize profits, convey products appealingly, and potentially reduce costs, by influencing consumer perceptions and improving market positions. The correct option is 2.
Step-by-step explanation:
The purpose of presenting the products you sell encompasses several objectives, including increasing customer satisfaction, maximizing profits, presenting the products in the most attractive way possible, and potentially reducing costs. A compelling presentation can manipulate a shopper's emotions and create the image that a product will enhance their life, beyond its explicit utility. This supports the idea that consumer beliefs about the satisfaction a product will provide are based on available information, and clear, appealing presentation can mitigate the issues stemming from imperfect information which could lead to regrettable purchases.
When businesses present their products attractively, they can achieve better market positions with products that are either superior or less expensive, leading to higher profits and increased earnings for employees. Additionally, the collective gains from such advantages tend to outweigh any losses at a national level. Presentation thus serves not only as a marketing strategy but also as a significant factor in the economics of consumer and seller behaviors.