Final answer:
The Body Shop pursues a consumer-focused strategy that integrates both an Environmental strategy and an Animal rights strategy, addressing the desires of consumers who are environmentally conscious and opposed to animal testing. Their approach is part of a larger movement that includes sustainable fashion and ecotourism, supported by international organizations advocating for environmental sustainability and ethical consumer practices.
Step-by-step explanation:
The Body Shop is known for targeting consumers with a keen interest in environmental issues and animal rights, making it clear that their approach aligns with strategies focused on environmental and ethical values. By avoiding animal testing and opting for natural products, the company explicitly pursues a consumer-focused strategy that integrates both an Environmental strategy and an Animal rights strategy, recognizing their interconnectedness.
Additionally, by using natural products, they cater to those who value a Natural product strategy. Such efforts are part of a broader movement where businesses engage in activities like measuring and reducing emissions, creating long-lasting products without hazardous substances, and setting up global take-back programs to minimize environmental impact.
Similarly, organizations like Inditex, which owns Zara, have committed to making clothes from sustainable or recycled materials, which is part of a global trend to align the fashion industry with environmental sustainability as witnessed during the COP24 Climate Conference.
Moreover, the concept of ecotourism further illustrates how businesses can support both the environment and animal welfare, by providing sustainable travel options that conserve natural habitats while preventing exploitation — although this industry must remain vigilant against 'greenwashing' practices.
Lastly, environmental protection initiatives are reinforced by various entities, from environmental advocates labeling products to indicate ethical sourcing to international bodies like the United Nations and the WTO, focusing on global agreements to support sustainability and minimize environmental damage linked to commercial activities.