Final answer:
Attribute/benefit positioning is falsely associated with providing the best value for the money; it instead focuses on distinctive attributes or benefits of products or services. Economies of scale and productivity contribute to national comparative advantage, leading to benefits for consumers, businesses, and employees.
Step-by-step explanation:
Attribute/benefit positioning is false to be defined as a strategy where products and services are positioned as offering the best value for the money. Instead, attribute/benefit positioning refers to the strategy whereby products and services are differentiated based on specific characteristics or benefits they offer to consumers, which could include superior quality, unique features, or specialized functionalities, rather than primarily on price or value for money.
In the broader perspective of economic advantages, factors such as productivity, education of workers, and economies of scale can contribute to a nation's comparative advantage. This can result in consumers accessing better or less expensive products, which in turn benefits businesses through increased profits and employees through higher income. Collectively, these gains can outweigh the losses at the national level.
It's important to distinguish between attribute/benefit positioning and strategies focused on cost leadership or value for money, as the latter relates to a different competitive approach.