Final answer:
The key difference between off-price retailers and discounters is that discounters offer continuity of brands, meaning customers will find the same brands consistently over time, which is not always the case with off-price retailers.
Step-by-step explanation:
According to the text provided, the one important difference between off-price retailers and discounters is that discounters offer continuity of brands. Option 5) Discounters offer continuity of brands, which means that when shopping at discount retailers, customers can expect to find the same brands consistently over time.
This contrasts with off-price retailers, which may provide a rotating selection of brands based on availability and special purchase deals. For example, a discounter like Walmart consistently stocks certain brands across its stores, providing predictability for customers regarding available brands. Off-price retailers such as T.J.Maxx or Marshalls, on the other hand, offer high-end brands at lower prices but do not guarantee the same brands will be available from visit to visit.