Final answer:
The trend that is NOT shaping the retail landscape today is the Decrease in competition from non-store retailers. Instead, there has been an increase in competition from these retailers due to technology improvements and globalization.
Step-by-step explanation:
The query concerns identifying which of the following is NOT a trend shaping the retail landscape today:
- Decrease in competition from non-store retailers
- The advent of new retailing formats
- Heightened global competition
- The integration of technology into current operations
- The increasing use of private labels
The correct answer is option 1: Decrease in competition from non-store retailers. In reality, the retail landscape has experienced an increase in competition from non-store retailers, especially due to the rise of e-commerce and online shopping. This increase in competition is fuelled by developments in communications technology and is a direct result of globalization and the integration of technology into retail.
The other options are indeed accurate trends within the retail industry: new retailing formats are constantly emerging, global competition is increasing, technology integration is becoming ubiquitous in operational strategies, and the use of private labels is on the rise.