Question

The _____ theory suggests that all firms seek superior financial performance in an ever-changing environment, and as a result, firms are forced to change the elements of their retail mix to match changing consumer preferences.

1) wheel of retailing
2) retail accordion
3) retail life cycle
4) resource-advantage
5) monopolistic competitive

Answer 1

The resource-advantage theory suggests that all firms seek superior financial performance in an ever-changing environment...

Step-by-step explanation:

The resource-advantage theory suggests that all firms seek superior financial performance in an ever-changing environment, and as a result, firms are forced to change the elements of their retail mix to match changing consumer preferences.