Question

Regarding women in the labor force, retailers should:

1) realize that full-time, working women tend to do more in-home shopping than any other group.
2) remember that special services are more important than price in capturing the time-pressed shopper's store loyalty.
3) realize that price is the most important factor in determining store selection.
4) remember that this segment works hard during the week and wants to enjoy the weekend; thus, retailers should avoid having weekend sales.
5) realize that household incomes for dual wage earner-couples are falling in comparison to other households; thus, retailers should ignore this market.

Answer 1

Retailers should focus on convenience, special services, and price to accommodate working women in the labor force.

Step-by-step explanation:

Regarding women in the labor force, retailers should:

1. Realize that full-time, working women tend to do more in-home shopping than any other group. This means that retailers should focus on providing convenience for these women, such as offering online shopping options or delivery services.
2. Remember that special services are more important than price in capturing the time-pressed shopper's store loyalty. Women who are busy with work and other responsibilities prioritize convenience and personalized services, so retailers should focus on offering a great customer experience.
3. Realize that price is an important factor in determining store selection, but it is not the most important. While price is important, other factors like convenience, quality, and customer service also play a significant role in women's store choices.

Overall, retailers should understand the unique needs and preferences of working women and tailor their strategies accordingly.