Question

Walmart's Supercenters that serve people with low incomes who are obsessed with names such as KitchenAid, belong to which general market segment?

1) Price-sensitive affluents
2) Brand aspirationals
3) Value-price shoppers
4) One-stop shoppers
5) Conscientious objectors

Answer 1

Walmart's Supercenters appeal to Brand aspirational, a market segment of low-income consumers who desire high-end brands and wish to purchase them at affordable prices.

Step-by-step explanation:

Walmart's Supercenters primarily target Brand aspirationals, which is the market segment that describes consumers with lower incomes who are still drawn to higher-end brands. These consumers are attracted to the allure and perceived status conferred by premium brand names such as KitchenAid, even if they are financially sensitive.

They may not have high incomes, but they prioritize owning products from recognized brands due to their desire for status and quality. Walmart caters to this segment by offering brand-name products at lower prices than typically found at specialty stores or higher-end retailers, allowing these consumers to make purchases aligned with their brand aspirations without exceeding their limited budgets.