Question

Which of the following statements applies to members of the college-educated market?

1) They are especially watchful of price, quality, and advertised claims.
2) The size of this group is expected to undergo a substantial decrease in the next decade.
3) They are less sophisticated, discriminating and more dependent than other consumers of their age and income level, when making retail purchases.
4) With the advent of the Internet, they will have no need for in-store salespeople.
5) Their buying behaviors do not differ from those of other consumers of their same age who are not college-educated.

Answer 1

Members of the college-educated market are especially watchful of price, quality, and advertised claims.

Step-by-step explanation:

The statement that applies to members of the college-educated market is that they are especially watchful of price, quality, and advertised claims. This is because higher education is often associated with higher incomes, and individuals with higher incomes are less likely to base their purchasing decisions solely on price. They are more likely to prioritize quality and consider other factors such as brand reputation and advertised claims.