Question

Consider this mission statement: "Dad's Tasty Dogs will utilize the friendly, proven expertise of its employees and the finest ingredients to provide customers with great tasting hot dogs at a fair price." What element of a good mission statement is missing?

1) How the retailer uses or intends to use its resources
2) A market share goal
3) How it expects to relate to the ever-changing environment
4) The kinds of value it intends to provide in order to serve the needs and wants of the customer
5) A SWOT analysis

Answer 1

The mission statement for 'Dad's Tasty Dogs' lacks an explanation of how the business expects to adapt to the ever-changing environment, which is vital for maintaining relevancy and long-term success.

Step-by-step explanation:

The mission statement for 'Dad's Tasty Dogs' is missing how it expects to relate to the ever-changing environment (Option 3). A good mission statement not only outlines the company's purpose and how it serves its customers but also indicates how the company plans to adapt to changes, trends, and future challenges. This adaptability is critical in maintaining relevancy and ensuring long-term success. Examples of adaptability might include addressing new market trends, regulatory changes, or technological advancements, all of which can significantly impact a business's operation and competitive edge.