Final answer:
A retail firm setting goals to help society fulfill its needs is developing societal objectives, representing a focus beyond personal and financial interests to address social concerns.
Step-by-step explanation:
The question inquires about the type of objectives a retail firm is developing if its goals are based on helping society fulfill certain needs. These objectives are termed societal objectives. The aspect of a business focusing on societal goals relates to its role in contributing to the wellbeing of the community, which could include various forms of corporate social responsibility. This is contrasted with objectives centered around personal freedoms, such as choices regarding careers, work-life balance, and the use of earnings, which can be directed towards personal, self-respect, or financial benefit, reflecting the moral value of economic freedom. However, when a company explicitly sets its sights on societal needs, it transcends personal and financial goals to address broader social concerns.