Question

Which of the following refers to a retailer's "traffic strategy"?

1) Having the right merchandise, using the right layout and display, and having the right sales force
2) Providing the appropriate level of service that the customers expect
3) Getting shoppers and converting them into customers at the lowest operating cost possible
4) Converting shoppers into customers by having them purchase merchandise
5) Getting shoppers into the store

Answer 1

Option 5) Getting shoppers into the store.

Step-by-step explanation:

The answer to the question 'Which of the following refers to a retailer's 'traffic strategy'?' is option 5) Getting shoppers into the store.

A retailer's 'traffic strategy' refers to the efforts made by the retailer to attract shoppers to their store. This can include marketing and advertising campaigns, creating an appealing storefront and display, offering promotions and discounts, and utilizing other strategies to draw in potential customers and increase foot traffic.

Getting shoppers into the store is crucial for retailers as it provides an opportunity to convert them into customers and make sales. Once shoppers are in the store, retailers can use various strategies like having the right merchandise, using the right layout and display, providing the appropriate level of service, and convincing shoppers to purchase the merchandise to convert them into customers.