Final answer:
The correct option for what is NOT an aspect of a good mission statement is that it changes with every new fad. A good mission statement should be enduring and not fluctuate with passing trends, providing stable direction and motivation over time. Threfore, the correct option is4).
Step-by-step explanation:
A mission statement is an important component of a company's strategic planning. It communicates the purpose of the organization to its stakeholders and guides the actions of the company. A good mission statement should be motivational and provide direction while being broad enough to encompass the organization's broad goals, but not so vague that it cannot guide action. An aspect that is NOT characteristic of a good mission statement is that it changes with every new fad. The stability and enduring nature of a mission statement mean that it should not veer with passing trends, but rather it should maintain its relevance through various market conditions and organizational changes. It should be visionary and inspiring rather than reactive or transient.
While a mission statement may evolve over time, frequent changes in response to fads can undermine its effectiveness as a tool for long-term guidance. A mission statement is different from a plan of action. While it might set the groundwork for the development of a plan of action, the mission itself is not a specific plan but a broad statement of the organization's purpose, reflecting its values and aspirations. Therefore, the correct option for which is NOT an aspect of a good mission statement is option 4: Changes with every new fad.