Final answer:
All the options listed, including making donations to nonprofits, employee volunteer work, and public service announcements are examples of cause marketing. Cause marketing is when a company promotes itself in a way that also benefits a societal cause.
Step-by-step explanation:
Cause marketing refers to a type of corporate social responsibility where a company's promotional campaign has the dual purpose of increasing profitability while bettering society. When you're asked which of the following is an example of cause marketing, the answer is 4) all of these are examples of cause marketing. This includes making donations to a non-profit cause, having employees volunteer for a cause, and running public service announcements. Each of these methods can be leveraged by a company to align its brand with social issues or causes, thus enhancing its image with consumers who value corporate social responsibility.
Making donations to a non-profit cause allows a company to financially support organizations and the work they do for society. Employee volunteerism can build community relations and enhance the company's public image. Public service announcements can raise awareness about a social issue while highlighting the company's commitment to that issue.