Question

Which of the following is an example of a disadvantage associated with product placement?

1) negative public reaction
2) no potential for discussing product benefits
3) lack of control
4) all of these

Answer 1

One disadvantage associated with product placement is negative public reaction. Another disadvantage is the lack of control over how the product is portrayed in the content. The correct answer is (4) all of these.

Step-by-step explanation:

One disadvantage associated with product placement is negative public reaction. This occurs when consumers perceive the use of product placement as intrusive or manipulative, which can lead to a negative perception of the brand or product. For example, if a popular TV show prominently features a certain brand of soda throughout the episodes, some viewers may feel that it distracts from the authenticity of the content and could react negatively to the brand.

These negative reactions can harm the reputation of the brand and ultimately impact sales.

Another disadvantage of product placement is the lack of control over how the product is portrayed and used within the content. Since the placement is typically negotiated between the brand and the content creator, the brand may not have full creative control over how the product is integrated. This lack of control can result in an ineffective or inappropriate portrayal of the product, which could have negative consequences for the brand's image and messaging.

Therefore, the correct answer is (4) all of these are examples of disadvantages associated with product placement.