Final answer:
Outdoor advertising might be avoided due to its susceptibility to wear-out, lower frequency compared to digital media, and the challenge in directly linking it to sales. Companies are focusing on digital platforms for targeted and frequent exposure, which offers a more measurable impact on consumer behavior and sales.
Step-by-step explanation:
An advertiser might decide to not use outdoor advertising for several reasons. Firstly, outdoor media can be prone to fast wear-out due to exposure to weather and environmental factors that can degrade the advertising material. Another reason is that, contrary to the option provided in the question, outdoor advertising actually typically produces a high level of product or brand awareness due to its potential to reach a wide audience. However, the level of frequency is indeed lower compared to online or broadcast media, as the same individuals may not pass by the outdoor advertisement often enough to reinforce the message. Lastly, it's difficult to directly correlate outdoor advertising with actual sales, as it may create awareness but not necessarily immediate action from the consumer.
From a broader perspective, the advertising landscape has shifted dramatically with the advent of technology and digital platforms. Advancements such as remote controls and recording devices have allowed consumers to skip traditional advertising like television commercials. Similarly, print media has seen a reduction in advertising revenue. Thus, companies are exploring new ways to reach consumers, such as synergistic advertising practices and social media campaigns, which offer more targeted and frequent exposure compared to outdoor advertising.